Corrugated cardboard paper display stand is still in its infancy in China. t started in the domestic market around 2000, and then quickly became popular in large supermarkets, shopping malls, and other places, in some of the more developed coastal cities. After 2002, the corrugated display racks have been widely used in large and medium-sized supermarkets and shopping malls and medium-sized cities across China. A wide variety of corrugated display stands can be seen in the promotion and stacking of various commodities. The styles have evolved from a single floor-standing display stand in the past to various styles such as cabinet type, wall-mounted type, stacking head, etc., and with its novel and unique, visual impact, it has become the promotional tools and advertising carrier media and new products of various supermarkets.
Cardboard display stand
China is a big producer of the corrugated board it has the second biggest output all over the world. However, at present, corrugated cardboard in China is mainly used for the packaging, and few used for other features. But in many developed countries, the corrugated cardboard has already used for diversified products. The simplification use of cardboard makes the huge production not digested in time, and the production capacity is seriously over-extended. Therefore, the diversified development of paperboard products is particularly important for the strategic transformation of paper packaging enterprises. At present, in addition to paper display stands and paper trays, paper furniture (tables, chairs, etc.) and paper buildings (pet houses, etc.) are also being developed by a small number of companies.
Facing the increasing homogenization of products in the global market causes the price war becoming more and more fierce. Innovation and differentiation are the two only ways for companies to get rid of the industry's predicament and create the greatest value. As a high value-added product more and more carton manufacturers pay their attention to corrugated board.
In China, the competition in the domestic corrugated box industry is extremely fierce. The prices of raw materials are rising, but the price of corrugated boxes is decreasing, and the profits of conventional products are approaching the bottom line. Through developing corrugated cardboard extension products have become an important road for the development of carton enterprises.
At present, in addition to packaging purposes, corrugated cardboard in many corrugated carton industries in China has small batches such as paper trays and paper display stands, which are difficult to form scale effects. In this regard, some carton factories have adjusted the product structure, using their own equipment advantages and technical advantages, specializing in the production of corrugated paper display stands, hoping to generate more profits.
According to incomplete statistics, there are more than 150 professional enterprises producing corrugated paper display stands in China, mainly in some cities in Shanghai, Shenzhen, Beijing, and Zhejiang. Other carton factories also use their own advantages to design some customers in the overall packaging solution. Corrugated paper display stands, but there is still a certain gap between quality and professionalism and professional manufacturers.
Nowadays Chinese people are living in a highly rapid pace, one-stop shopping has become the shopping habit for most people. Supermarkets provide a large number of high-quality low-priced goods with a good shopping environment for customers by advantage of large-scale operation, it has made supermarkets firmly established the dominant position of commodity terminal sales.
The following Objectives Achieved Using Corrugated Display Stand at Supermarket
1.Form The Market Momentum
Due to the extensive use of corrugated cardboard display stands, it can form massive propaganda shock waves throughout the store.
2 Achieve Psychological Suggestion
With its simple and lightweight characteristics and most of them twice used in the same stores, therefore, it often gives a robust role of psychological suggestion which the items have dominated the market.
3 Strengthen Communication and Interaction
With a simple form, eye-catching design simplicity, full of visual communication effectiveness and its shape and text easy to understand, easy to read, Corrugated display stands have interesting and good intuition aesthetic effect. Therefore, cardboard display stands show good affinity and reach full and comprehensive communication results with customers.
The corrugated supermarket shelf cardboard display stand will be an indispensable advertising carrier for the terminal sales market, and its domestic development prospects are very optimistic. Although corrugated paper display stands are still in the development stage in China, with the rapid development of modern commodity retailing and the increasing global environmental protection voice, the market for corrugated paper display stands will become larger and larger. Nowadays, more and more paper packaging companies regard it as a new economic growth point and increase investment in manpower, material resources, and financial resources. Some experts predict that in the next few years, the corrugated display stand will usher in the spring of development, and it may become another major category of packaging products in addition to corrugated boxes.
With the awareness of environmental protection and the popularization of policies, environmental protection of display stands has become the primary consideration in the future display rack market. The supermarket shelf cardboard display stand will continue to move toward the plastic display stand. The paper&plastic hollow board display stand is a more environmentally friendly and durable display stands than the paper shelves.